Tag: Florida

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Florida in the time of Covid-19

I live in Florida.. It’s the type of place you either love or hate. The landscape is flat, trees are palms, wildlife abundant and the sky is huge. I’m fortunate to live right on the beach, so the sound of waves and smell of fresh salt air entice, calm and bring you to a state of bliss. The counter side is: it’s humid, buggy and oppressively hot. If that doesn’t scare you, it can be heaven. It’s tranquil, off the beaten path (where I am) and has a bit of grit for good measure.

Just a little back story…

Florida has always been a place where people come to forget, sometimes they start anew and then there’s the whole retirement contingent that comes for their golden years. I got here on a corporate move 23 years ago from Atlanta thinking I would be here for 18 months or so and then move back to Georgia. Things didn’t work out that way and well, I find myself retired and living a much slower life. I take beach walks, teach yoga and these days quarantined in my perfect view bubble. Florida has always enjoyed a reputation for being slightly off. Afterall, we do have Florida man, who has been known to do outrageous things in typically a drunken or drugged induced stupor that crosses the line from quirky into sheer crazy stunts. We have alligators that appear newsworthy and strut their stuff through subdivisions, golf courses and periodically eat someone’s unattended or unleashed dog. And to give equal opportunity, we have the white supremist retirees in The Villages parading in their golf carts, emblazoned with Trump flags and chants of White Power. Interesting, huh?

We win! We’re the Epicenter !! What’s the prize !

These days we have the distinction of being the country’s epicenter of the Covid pandemic. Quite the feat. Hurray us!  I’ve been sequestered since mid-March going out precisely 8 times. Four of which were medical, including two for Covid testing. When I do go out, I’m masked and carrying wipes and hand sanitizer. I even have a trash bag to put the wipes in after use. I have become everyone’s mom, prepared for anything. I’m in the “at risk” category: age and autoimmune compromised. The virus is invisible and it’s terrifying.

Free range Tourists

Being beachside, there was a false sense of security when we were on lock down. The beach was open for exercise only and people treated it as such. I live with a surfer and there is in his mind, no healthier activity than submerging oneself in saltwater repeatedly. We were isolated and doing our part to flatten the curve. Unfortunately, not everyone else is being diligent and caring to contribute to the collective. The beach did open again. The tourists returned and they brought trash, non-distanced gatherings and the Covid went up. People did return to the bars and restaurants, unmasked and congregated like this all never happened. If anything, they were squirrely due to their confinement. The city council saw masks as an inhibitor to businesses and would not pass an ordinance. It was reminiscent of the Mayor in Jaws cheering that “the water’s safe” to save their town for sudden economic doom. We all know how that ended… got to get a bigger boat.

Who’s in Charge?

I’ve been anxious to go outside. I see people gathered without masks. The beach is crowded. I’ve come to the realization that I can only affect me. It seems in an arena like a country, there would be a national outcry and consistency in approach. This is problem solving 101. The onus for policy has gone from Federal denial to State panic down to local municipalities freezing indecision to me. I am the one to make the decision how I am going to survive this pandemic. I do accept the challenge. We are paralyzed and hoping for it to just go away. Guess what? It isn’t

Real people are dying in Florida.. these aren’t numbers, they are real people

We are currently well beyond the placating ‘thoughts and prayers’ stage of this rodeo. People are dying in Florida in record numbers (cite: Dept of Health figures for July 20-29). Our governor holds daily feel good press conferences surrounded with yes-people that rarely address any issues of consequence. I know he must hate waking up and going to work every day. I’m glad he does, but this crisis is more than his political ambitions or core managerial competencies, much more. This is a flash point for all of us. These are unprecedented times, they require extraordinary measures and an electorate (that’s us) that are willing to do what it takes to support eradication. Getting tattoos, drinking in bars and meeting in home parties or restaurants aren’t going to do it. It appears that our pain threshold and quest to go back to normal is stronger than the medicine needed to cure this mess. We’re not fixing it, we’re prolonging it.

I am responsible for me.

We need to do the work together. While you ponder your contribution, I’m going to get some fashion forward masks and continue to stay inside unless absolutely necessary. Afterall,  I am responsible for me.

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The Trampoline Effect: Summer Career Hurricane Season

Preamble: When I posted  Leap and the Net will appear… my good friend, David Hance commented that he views it less a net and more as a trampoline. I loved it! It takes something that we might see with dread or fear and elevates it to exhilaration and maybe even a fun challenge. I embrace it and will go forward reference: Leap and the trampoline will elevate you… I’m calling it the Trampoline Effect! (See notes way below)

Since it is the beginning of summer, there’s all sorts of anticipation and nostalgia for the season.. seaside vacations, barbeques, no school for the kids, watermelon, lightening bugs and maybe a work slowdown.

It might be the perfect time to take advantage of the summertime work slowdown to get yourself prepared and ready for your next career rev too. Here’s a very simple outline to take advantage of the potential slower work pace and get serious about you. It’s a career prep list like the hurricane preparedness we do in Florida and we all know how much we all love lists!  

It’s Summer Hurricane Season

Living in Florida has all kinds of perks, hurricane season isn’t one of them. Hurricanes are wily, unpredictable forces of nature that when they hit can be devastating. Preparing for one acknowledges that you may have an electric outage, welcome water into your home and potentially have everything you own destroyed in a short period of time, kind of like a job loss only wetter.

 I’ve lived in Florida long enough to know that a hurricane is going to hit, it’s just a matter of when. How you deal with disaster is up to you. There’s the sky-is-falling or Chicken Little approach (buy beer-wine-pizza-toilet paper because Jim Cantore from the Weather Channel is in town and we’re all going die), the in-denialists (we haven’t had a direct hit since 1923!) and then there’s the hard-core pragmatist (think more Boy/Girl Scout: be prepared) . You may enjoy the drama of uncertainty. I applaud your approach and decision. For those of us who don’t, I offer you the trampoline effect (thanks, David!)..

If you accept that everything is in flux now, how are you going to weather this potential storm? Here’s my hurricane list on how to get trampoline lift and not be completely washed up..

Summer Career Hurricane Preparedness List…

Total Investment Time: minimum of 4 hours (your mileage may vary)

1.       Let’s start. Pause for more than a moment. I know.. let’s stop before starting when you’re all ready to start, bait and switch ! This is important stuff. Schedule a half day to examine what you are doing for a living now and what you would like to do. Be brutally honest, if what you are doing now is working. Congratulations! No need to read further, pat yourself on the back and put a reminder on your calendar to do this work again in August. Because this analysis/reflection work should never end. Employers like people who are curious, lifelong learners. It means you are flexible and adaptable to new challenges. For those of us who need constant reevaluation, the pause helps to frame our approach. Get post-it notes, markers for the very visual, or use project board software and brainstorm. There is no right answer, this is all about you. I would allot 2-3 hours of uninterrupted time for this segment. Unplug yourself from everything (yes, everything) but your thoughts. This work is your baseline.

2.       Create your skills inventory. Every job application I’ve filled out in the past year requires some sort of introspection of your assets. Based on your brainstorm session, do you have the skills the hiring companies are requesting? Are you relevant in today’s mobile economy? This is going to determine your skills gap.  This part of the exercise should take no longer than an hour depending on the deep of your direction.

3.       What is missing from your skills list?  This is called the skills gap (there’s a link at the end to some additional background and tools for you to use). This is the gap between the skills you have today and the desired state, your future. You can find this by scanning open positions in your field from companies you think match your work ethos. You will be surprised how easily the key verbs and descriptions emerge.  In my world, it was a desire to become a digital marketing expert. I know I can manage the business, create compelling strategies, give direction to creative agencies/vendors, but could I still do?  Did my work style map to today’s way of working? I focused on my biggest gap: digital analytics. This is an area that I’ve managed, but haven’t done. It was a perfect starting point. My roadmap focuses on the science of marketing: digital platforms, aggregation, distribution, tools and content creation. Reflect on if the verbs/descriptions accurately depict your skills are they present in your resume/CV and your LinkedIn profile? Make sure your digital work presence is always current (there are eyes watching). Your skills gap may be a small refinement on your existing capabilities (kudos for keeping up and staying focused!) or if you decided on a big, life defining swing; you may need a complete overhaul (super kudos to you too for making the commitment!). Time in this segment is completely contingent on the breadth and scope of change desired.

4.      Assign to each skill category a way to gain knowledge and subsequent expertise. I found that finding this information is much easier than it’s ever been. Starting point is any web search engine for the skill of your choice. There is a plethora of resources available. You need to determine what level of skill you need/want to succeed at skill mastery. Do you want a working knowledge ? Then everything you want may be available on YouTube.. Do you need deeper knowledge, then take a more programmatic approach, start with Coursera, Khan Academy. Many online firms offer free survey audit courses through and including paid-for certifications. If you still need deeper skills, do you have the time and resources to go back to school? Consider for-profit training firms, community colleges and full university degree programs. Do your research, evaluate your skills inventory and decide what level of time and financial investment you need to make. This is the area that is going to take the most effort, reflection and time. Do not short change yourself.

5.       Feedback. I like to always include an evaluation loop in planning. This is where you vet your plan to others ensure that you’re going in the desired direction. Personally, I have a few friends and former work acquaintances that I refer to as my Board of Directors. I found early in my career that one mentor was never enough. Although I deeply respected his opinion; I always found that I needed more insight. In my world, this has worked. These are people whose opinion you trust. You are not leaning on them to make your decision, you value their input. Be aware when you do ask for someone’s opinion, you must be prepared for the feedback. It might sting. It is like when someone calls your baby ugly (ouch!) You do want candid feedback. There are so many added pluses to this approach including: idea validation, direction support, additional obstacles you may not have anticipated, objection resolution. It can be a huge confidence booster or make you want to re-think your entire approach. Remember, you decide the final outcome.. but decide and keep moving.

6.       Create a highly targeted action plan on what, how, how long it will take you to get the plan done. Take each skill and break it down

a.       What level of mastery you want to accomplish (Awareness-to-Mastery)  

b.       Where you are going to get the skills (YouTube,Certifications or University degree)

c.       How long will it take (Can you do this immediately, need testing to secure space,     formal application process?) 

d.       Are there any obstacles to holding you back? 

e.       Determine your time milestones (Simple as a calendar entry to MS Project Plan) 

f.        Hold yourself accountable.

 Career uncertainty is our new reality.  You must ensure that you keep your skills fresh to be relevant in our ever changing mobile, digital economy. It’s on you, no one is going to do this for you. This not only includes precise technical aspects of your profession (the what) but how you approach it from a process vantage and problem solving method (think more sophisticated analytics less  x-y spreadsheet). Make sure you don’t get hit by the hurricane; or if you do be prepared. I think this will explain why I always travel with extra batteries, tuna in pouches and cocktail wieners (because everyone needs a good cocktail wiener during a disaster, it makes them smile).

Promise me to give your summer trampoline lift? Get prepared and use the time to get skilled! You’ll position yourself for success and have something to tell everyone after Labor Day what you did on your summer vacation. Have fun, be brilliant and as I always tell my daughter: fulfill your destiny.

 

Post Notes:

1.       Official Florida Hurricane Preparedness List

2.       Project Management templates – free and fee

3.       Take a look at Mindtools for gap analysis overview and tools

4.       Dang, there is a real thing called The Trampoline Effect.. perhaps ours should be the Hance Trampoline Effect going forward. So much for thinking we cornered the market on something potentially marketable.. oy! Next time.